Using Promotional Products to Boost Your Business

Ask anyone to recall the last promotional product they’ve seen, and chances are they’ll remember the item, the company name and logo, and where they saw it. Promotional products are a tried and tested way to create brand awareness and foster relationships with potential clients.

Let People Know You Exist

Nothing piques the interest of people in your brand more than the word “FREE”. Giving away promotional items greatly helps people remember your company – at a whopping rate of 76.1% compared to print & TV ads (53.5%) and banner ads (27%). Another study showed that there was a 176% increase in trade show traffic to booths that give out promotional items.

Reach a Large Audience for a Long Time with Minimal Cost and Effort

When you put your logo on promo items, people who receive your freebies in turn become walking advertisements for you. If the promotional product you choose is of particular quality and usefulness, more people will associated your company with that high level of quality. Growing your business through promo product branding is much less expensive than traditional advertising through print or TV. It also helps that instead of lasting only a few seconds, as is the case with traditional ads, promotional items could last a lifetime. Inexpensive items like pens, mugs, bags, etc. get tons of mileage simply because they are so easy to carry around in all sorts of places.

One study by L.J. Market Research in a variety of airports nationwide saw that 71% had received a promotional product in the past year, and a full one-third actually had the product on them at the time. Talk about bang for the buck!

Immediately Get on Their Good Side

People will always respond positively to getting a freebie. It gives them not only something to remember you by, but also a peek into the nature of your business. Aside from making people aware that you exist, a study found that 52% of people who are given a promotional item ultimately did business with the company that gave it, and the other 48% said they would be more likely to do business with them in the future.

Employee Incentives

Promotional items are also great for recruiting and awarding employees. Carefully chosen items will give your employees the incentive to vie for perfect attendance, high sales, and any other aspect you may be looking to improve in your workforce.

Other Tips to Make Use of Promotional Products

While you could purchase a large number of inexpensive items to give away to random people, you should also consider getting a small quantity of high-end promotional products for your top prospects, such as those who could potentially order in bulk or lead to even more clients. You could also do the same for people who actually refer new clients to you. After all, they didn’t have to. A particularly high value item could also be used as a prize in a contest, with inexpensive ones as consolation prizes.

It is also especially effective when the items given away are related to your business. Do you own a gym? Give away sportswear or drinking bottles with your logo on them. Running an electronics store? Give away jolt chargers or lanyards for USB drives. Does your business cater to children? Give away yo-yos, puzzles, or stuffed animals. Are your customers frequent travellers? Give them travel-friendly bags or hats. Deal with a lot of executives? You may consider upping the ante with gift sets or golf items. Something to do with the beach or a picnic maybe? Our featured item is a “Stake Your Spot Kit”, which is a mini mesh drawstring bag with 4 stake clips to hold your towel or blanket in place. The possibilities are endless. Browse our wide range of Michigan business promotional products arranged by category at www.promoplace.com/28818!

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